Answer:
B. A strategic action because such a large plant expansion will require a major commitment of resources.
Explanation:
There are two major forms of action in business decision making: strategic and tactical. Strategic action deals with decision that require major planning and investment of resource. Strategic actions have long term implementation and effect and are difficult to reverse.
Tactical actions, on the other hand, are flexible and involves actions taken on short term basis. Tactical actions are majorly bye-product of strategic decision.
On this note, Circus Aircraft`s decision to double its plant capacity over the next two years is a strategic action because such a large plant expansion will require a major commitment of resources. And the action will not easily reversible.
Other options in the question are not totally right.
Explanation:
When I think about the term marketing mix, I think about a set of tools that firms use to increase their profits such as price, product, promotion and place.
Answer:
E) Congressional incumbents
Explanation:
PAC money is directed primarily toward congressional incumbents, and this can easily be verified on the web. For example, both Nancy Pelosi, a democrat, and Brian Fritzpatrick, a republican, are among the top incumbents by number of money received from PACs, thus, party affiliation is not as important as it is incumbent status.
This is probably because incumbents are more likely to win elections, whether in the senate, the house, or even, the presidency.
