Answer:A) competitive advantage
Explanation:
What Is Competitive Advantage?
Competitive advantages refers to an ability of a company to produce goods or service in a way that puts them ahead of their competitors.
This mean they start to make more sales compared to their competitors in the same business.
A business find a way to produce their product in a much effecient way that may cost their customers less than what others charge in the same business for example customer will always for a cheaper substitute or similar products.
There is a 1)comparative advantage which is based on producing the similar products but in a more efficient way that their competitors which lead them to make more sale like having a cheaper product than their competitors.
2)Differential Advantage
This means a company produces a different service or product when compared to their competitors which set them apart and make them exceptional.
Such as coming up with advanced technology such as how Apple produces iPhone.