Answer:
b
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Surveys and Interviews. Hope this helps
Answer:
e. describes "where we are going" by delineating the course and direction management has charted for the company's future product-customer-market-technology focus.
Explanation:
The vision is how the company will shape the future. How is going to be in term of culture, place in the market and consumer view of the brand.
It is the idealistic foundation of the firm. Is the goal as pure as it can be.
Later, with mision and objective it will break down into smaller part to reach that greater the vision entails
<h2>TJ Maxx wanted to minimize <u>brand cannibalization</u></h2>
Explanation:
A) microtargeting
: Micro targeting is basically a marketing strategy to identify the need of the people using "data-mining" technique. Normally used by politicians to get people interest during the time of election.
B) brand cannibalization
: It is the reduction of one product due to the release of another new product. TJ Maxx is interested more on people visiting more to shops than online.
C) retail mixing
: It constitutes of 6 “P's”. They are presentation, personnel, product, place, promotion, price.
D) retail channel omnification: Activities pertaining to the direct marketing are termed as retail channel omnification.
