They would need historical conversion data because using this allows you to find the optimal equivalent bid each time your ad is eligible to appear. Even though you pay per click, you don't need to continuously adjust the bid to reach your conversion target
Answer:
b. Market share ratio
Explanation:
When the sizes of firms of a particular sector/market are being compared, a common basis for comparison is on the basis of total sales, a larger firm will have a higher ratio of total sales in the sector.
The "concentration ratio" is derived from the market shares. It gives the sum of market shares of the few largest firms in the sector, and is a measure of market power. It is not the correct choice in this case.
The family of the boy will most likely sue the Gregors for not putting a fence around the pool in their backyard due to which their child has been injured.
<h3>What is a fence?</h3>
A fence is a structure built outside an area to cover it so that no one can escape or enter that area. It is a kind of a railing or a barrier usually made up of wood, wire, or steel bars.
If the Gregor family has put the fence around the pool in their backyard, then a ten-year-old boy can't able to enter the pool area which ultimately results in no injury to the boy. But the Gregor family has denied putting the fence which makes the ten-year-old injured when he jumps into the pool area.
Therefore, the injured boy's family will sue the Gregor family for not putting a fence around the pool area.
To learn more about the Gregor family in the mentioned link:
brainly.com/question/10680266
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