Answer:
They use tone and rhetoric. Ethos, pathos.
Explanation:
Joliffes rhetorical framework
Consider the situation. Think of all aspects of the communication situation What are the subject and purpose of your message? ...
Clarify your thinking. ...
Construct a claim. ...
Collect evidence. ...
Consider key objections. ...
A loser, Macbeth doesn’t agree with Duncan
Civilized because it has more detailed information