Wesso is a large manufacturing business. Many workers complain about poor communication in the business. Wesso pays its factory
workers a basic wage plus a bonus. The Human Resources Director wants to introduce new working practices in its factories, such as making workers more flexible in their jobs. The aim is to improve productivity and cut costs. The trade union leader is opposed to these changes.
Q) How can the management at Wesso persuade the trade union to accept the proposed changes in working practices? Justify your answer.
Q) How can the management at Wesso persuade the trade union to accept the proposed changes in working practices? Justify your answer.
1 answer:
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Answer:
Marketing Mix
Explanation:
According to my research on the strategic marketing planning process, I can say that based on the information provided within the question Molly is engaged in the Marketing Mix step of this process. This step focuses on Product Development, Pricing, Promotion, and Distribution. Which the ones in bold are what Molly is doing.
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