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Alexeev081 [22]
3 years ago
5

You are the creative director at a Milwaukee ad agency. Today, your copywriters are presenting you with their ideas for several

30-second radio spots for the City of Milwaukee Tourism Bureau, which wants to feature its own information center and tours, as well as city museums, art galleries, concerts, festivals, and special events. When they are ready, the best ideas will be taken to the marketing director at the City of Milwaukee for review and approval.(Scenario ) One copywriter shows you an idea that involves an announcer reading a "top ten" list of cool reasons to visit Milwaukee. What basic guidelines of radio copywriting does this technique address?a. Repeat the brand name.b. Stress the main selling points.c. Stimulate the imagination.d. Tailor copy to a time, place, and audience.
Business
1 answer:
maxonik [38]3 years ago
4 0

Answer:

City of Milwaukee Tourism Bureau

The basic guideline of radio copywriting that this technique addresses is:

b. Stress the main selling points.

Explanation:

Exploiting the city's selling points and communicating the benefits derivable from touring the city's museums, art galleries, concerts, festivals, and special events are the top guidelines for radio copywriting.  Other guidelines will include focusing on the "you" and not "we," not providing too much information, and including a call for action.

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The budget that estimates a firm's projected cash inflows and outflows, as well as cash shortages or surpluses during a given ti
lapo4ka [179]

Answer:

Cash budget

Explanation:

A budget is a financial plan that calculates a firm's expectations and uses that information to allocate the expectations to specific needs of the firm, to ensure its efficient and smooth running over a given period of time.

A cash budget as seen above is a type of budget that projects a firm's expectations cash-wise (inflwo and outflow), shortages and surpluses during a given period (say one year or two years, etc.).

Cheers.

7 0
3 years ago
The Work-in-Process inventory account of a manufacturing firm shows a balance of $4,090 at the end of an accounting period. The
Assoli18 [71]

Answer:

125%

Explanation:

The computation of predetermined overhead rate is shown below:-

Manufacturing overhead = $4,090 - ($570 + $370 + $600 + $800)

= $4,090 - $2,340

= $1,750

Total direct labor = $600 + $800

= $1,400

Manufacturing overhead = Predetermined overhead rate × Direct labor

Predetermined overhead rate = Manufacturing overhead ÷ Direct labor

= $1,750 ÷ $1,400

= 125%

Therefore for computing the predetermined overhead rate we simply divide the manufacturing overhead by direct labor.

6 0
4 years ago
You first look at the trial balance. In addition to the account balances reported in the income statement, the ledger contains t
Greeley [361]

Answer:

rent revenue 21,500 debit

  unearned revenue  21,500 credit

--to amend incorrect recognition of revenue--

Supplies expense  4,070 debit

              Supplies          4,070 credit

--to record use of supplies--

Insurance expense  1,875 debit

              Prepaid Insurance 1,875 credit

--to record use of supplies--

advertizing expense 150 debit

repair expense        1050 debit

utilities expense       200 debit

    account payable           1,400 credit

--to record accrued expenses--

wages  expense   810 debit

   wages payable       810 credit

--to record accrued wages--

interest expense 420 debit

  interest payable    420 credit

--to record accrued interest--

Explanation:

#1 unearned revenue

The company should not recognize the summer-month occupancy as this occurs between April and June thereofre it is unearned The company has an obligation to perform. To give the rental space thus it is a liability not earnings.

#2 Supplies adjustment:

Jan 1st $4,600 - March 31st $530 = $4,070 supplies expense

#3 expired insurance:

value per month: $7,500 / 12 months = 625

month expired between Jan 1st and March 31st: 3

total value f expired insurance: $625 per month x 3 month = 1,875

#4 accured expenses concetps were incurred and we most recognize them

#5 each day $270 times 3 days accrued = 810 total wages accrued

#6 accrued interest expense: principal x rate x time

$21,000 x 0.08 x 3/12 = $420

3 0
3 years ago
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Nady [450]

Answer:

what amount of Raxston’s liability should be eliminated? d.$500,000

Explanation:

At different levels of the consolidation, certain intercompany payables and receivables balances must be eliminated. Eliminations are only required in the context of a consolidation where the trading parties are both included in a given consolidation.

8 0
3 years ago
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Tems11 [23]

Answer:

Artist

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Producer

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ETC.

you can be anything you put your mind to :)

Explanation:

3 0
3 years ago
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