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Alexeev081 [22]
3 years ago
5

You are the creative director at a Milwaukee ad agency. Today, your copywriters are presenting you with their ideas for several

30-second radio spots for the City of Milwaukee Tourism Bureau, which wants to feature its own information center and tours, as well as city museums, art galleries, concerts, festivals, and special events. When they are ready, the best ideas will be taken to the marketing director at the City of Milwaukee for review and approval.(Scenario ) One copywriter shows you an idea that involves an announcer reading a "top ten" list of cool reasons to visit Milwaukee. What basic guidelines of radio copywriting does this technique address?a. Repeat the brand name.b. Stress the main selling points.c. Stimulate the imagination.d. Tailor copy to a time, place, and audience.
Business
1 answer:
maxonik [38]3 years ago
4 0

Answer:

City of Milwaukee Tourism Bureau

The basic guideline of radio copywriting that this technique addresses is:

b. Stress the main selling points.

Explanation:

Exploiting the city's selling points and communicating the benefits derivable from touring the city's museums, art galleries, concerts, festivals, and special events are the top guidelines for radio copywriting.  Other guidelines will include focusing on the "you" and not "we," not providing too much information, and including a call for action.

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The National Income and Product Accounts identity states:__________A) Expenditure  Production  Income.B) Production  Expendit
zaharov [31]

Answer:

I. National Income Accounting:

National income accounts are an accounting framework is useful in measuring economic activity.

A. Three approaches—all produce the same measurement of the production of the economy.

1. product approach: how much output is produced

2. income approach: how much income is created by production

3. Expenditure approach: how much purchasers spend

B. Why all three approaches are the same: Assumes no unsold goods (at this point) then the market values of goods and services produced must equal the amount buyers spend to purchase them (product approach=expenditure approach). What the seller receives (income) must equal what is spent (expenditure).

II. Gross Domestic Product (GDP)

A. GDP vs. GNP

GNP= output produced by domestically owned factors or production. (By our people)

GDP= includes production produced by foreign owed factors of production within the countries border and excludes domestically owned production in foreign countries. (On our soil)

1. GDP = GNP – net factor payment from abroad (NFP)

2. How big is the difference?

B. Product approach: The market value of all final goods and services produced within a nation during a fixed period of time.

1. Market value: allows comparison between different goods. Has some problems – ignores some goods. underground economy, and government services.

2. Final goods and service: Treatment of inventories; Capital goods; Avoids double counting; Value added.

3. New production: Ignores goods produced in previous periods

C. Expenditure approach: Total spending on final goods and services produced within a nation during a specified period of time.

1. Income expenditure identity and four categories of spending: Consumption (C), Investment (I), government purchases of goods and services (G) and net exports (NX)

Y = C + I + C + NX

2. Consumption(C): Spending by domestic households on final goods and services

a. Consumer durable goods: Long lasting goods

b. Nondurable goods used up quickly

c. Services

3. Investment (I): Spending on new capital goods by business

a. Business fixed investment

b. Residential fixed investment

c. Inventory investment: Changes in the amount of unsold goods, goods in progress and new materials

4. Government purchases of goods and services (G):

a. State and local vs. Federal spending

b. Transfers and interest payments on debt are not counted. They are counted in total government expenditure which is not the same as government purchases of goods and services.

5. Net exports (NX): exports minus imports

a. Need to subtract imports since they are counted in C. I and G can add goods produced within the country purchased by foreign interests (exports).

D. Income approach adds up income received by producers, including profits and taxes paid to the government

1. Income generated by production

a. National income =

compensation of employees

+ proprietors income

+ rental income of persons

+ corporate profits

+ net interest

+ taxes on production

+ business transfers

+ surplus of gov enterprises

b. National income + statistical discrepancy = Net National Product (NNP)

Note: This changed a couple years ago. If you have an old addition, you may see the indirect business tax. It is no long used in this equation!

c. NNP + depreciation = GNP

d. GNP – NFP = GDP

2. Income of private sector and government

a. Private disposable income = income of private sector = private sector income earned at home (Y or GDP) and abroad (NFP) + payments from the government sector (transfers TR and interest on debt INT) – taxes paid to government (T) = Y + NFP + TR + INT – T

b. Government net income = T- TR – INT

III. Saving and Wealth

A. Wealth Difference between assets and liabilities

B. Measures of aggregate savings

1. Saving = current income – current spending; saving rate = saving/current income

2. Private saving (Spvt) Spvt = Y + NFP – T + TR + INT – C

3. Government Saving (Sgovt) Sgovt = T – TR- INT – G

a. Government saving = Government budget surplus (deficit = -Sgovt)

4. National Saving= private saving + government saving

S = Spvt + Sgovt = Y + NFP - C – G = GNP - C – G

C. The uses of private saving

1. S = I + (NX + NFP) = I + CA

CA = NX + NFP = current account balance

2. The use of savings identity

Spvt = I – Sgovt + CA

If the budget deficit increases one or a combination of the following happen

1) private saving must rise

2) investment must fall

3) the current account balance must fall

IV. Prices Indexes, Inflation and Interest Rates

A. Nominal vs. Real variables

Nominal Variables – Measures the economic variable in terms of the current market value.

Real Variable—Measure the variable valued at the prices in a base year.

B. Real vs. Nominal: Calculation the differences

Examples Small country only produces base balls and baseball bats

Explanation:

3 0
3 years ago
For each macroeconomic viewpoint, identify whether it is a position held by classical economists, Keynesian economists, or monet
labwork [276]

Answer:

a. Classical theory

b. Monetarist school.

Explanation:

Classical theory assumes that the fall in aggregate demand will create temporary affect on employment and ;later in the long run economy will adjust itself and will be at full employment automatically. Keynesian theory believes that demand is the factor which drives the economy. If the economy is at recession then efforts should be made to increase demand which will turn the economy growth upright.

8 0
3 years ago
A candle manufacturer produces 4,000 units when the market price is $11 per unit and produces 6,000 units when the market price
mario62 [17]

Answer:

The option (b) 2.4 is correct.

Explanation:

We can find price elasticity of demand by using the formula shown in the attachment attached with.

Since we know the quantities of product associated with the market price of the product, by putting values in the equation we have:

Price elasticity of Demand =

= [(6000 - 4000) / (6000 + 4000)/2] / [(13 - 11) / (13+11)/2]

Price elasticity of Demand = 2.4

So this is how we can find the price elasticity of supply which says that the producers will respond to prices drop by producing lower quantity of product.

5 0
3 years ago
Following are selected transactions for Vitalo Company. Nov. 1 Accepted a $6,000, 180-day, 8% note dated November 1 from Kelly W
umka21 [38]

Answer:

<u>As at April 30</u>

Dr. Account Receivable (120 days / 180 days x 6000 x 0.08) ..$320

Cr. Interest Income......................................................................................$320

Being accrued interest Income for current year to date on note receivable

Dr. Bank..............................................................................................$6,483

Cr. Accounts Receivable ($6000 note receivable + $163 + $320)...$6,483

Being settlement of note receivable with total accrued interest Income

Explanation:

Following are selected transactions for Vitalo Company.

Nov. 1 Accepted a $6,000, 180-day, 8% note dated November 1 from Kelly White in granting a time extension on her past-due account receivable.

<u>As at November 1</u>

Account receivable = $6,000 and Note Receivable = $6000

Dec. 31 Adjusted the year-end accounts for the accrued interest earned on the White note.

<u>As at December 31</u>

Dr. Account Receivable (61 days /180 days x 6000 x 0.08) ..$163

Cr. Interest Income......................................................................................$163

Apr. 30 White honored her note when presented for payment; February has 28 days for the current year.

<u>As at April 30</u>

Dr. Account Receivable (120 days / 180 days x 6000 x 0.08) ..$320

Cr. Interest Income......................................................................................$320

Being accrued interest Income for current year to date on note receivable

Dr. Bank..............................................................................................$6,483

Cr. Accounts Receivable ($6000 note receivable + $163 + $320)...$6,483

Being settlement of note receivable with total accrued interest Income

4 0
3 years ago
Read 2 more answers
In response to threats from such companies as Amazon, established manufacturers and retailers became "brick-and-click" oriented
docker41 [41]

Answer:

Re-intermediation

Explanation:

Re-intermediation is the method applied by most businesses in using the internet to bring together new customers for a business. The advent of technology can afford business owners the possibility of eliminating physical intermediaries in a business. For example, house agents help people who are seeking for new places to live in, find houses easily. Through the internet, however, landlords can directly advertise their vacant houses, thus eliminating the agent relationship which would have served as an intermediary.

So, when established manufacturers by-pass Amazon (which is an intermediary between buyers and sellers) by adding online services to their existing offerings, they have done a re-intermediation.

6 0
3 years ago
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