Question

In a print ad, the display copy includes all elements that readers see in their initial scanning at the exception of

Answer 1

Answer:

Body Text

Explanation:

In advertising, two categories of copy used are:

• Display copy, and
• Body copy (or text)

   

Display copy will show every part of the ad that readers are supposed to see just by looking at the AD for a few seconds. These elements include headlines, subheads, and taglines which are usually designed in larger print sizes so that they can quickly get the attention of those who look at them.

Body copy, on the other hand, are parts of the design elements that are made in such a way that the advertisement's message can be read and understood. Examples of the elements of the body copy are the text of the message and the various headings.

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