In this example, Wrigley used the Penetration pricing.
Penetration pricing is one of marketing strategy which aims to attract potential customers by offering lower price as its initial offering.
This pricing strategy helps a new product or service to penetrate the market and attract customers because of the low price offered.
In the question, the introductory price for chewing gum, mint mojito were set low and aims to attract new customers to the product.
In conclusion, Wrigley used the Penetration pricing to attract new customers.
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The socioeconomic view of corporate social accountability is that commercial enterprise have to center of attention on making precious contributions to society, now not just making profits.
<h3>What is the financial model of social responsibility?</h3>
The socio-economic model of social duty demonstrates that a enterprise not only focus or listen upon what form of income it is making or how will it make extra income in the future but additionally seem to be after the effect that it is inflicting on society from time to time.
<h3>Why is company social accountability necessary to business?</h3>
Embracing CSR will increase client retention and loyalty, increases employee engagement, improves manufacturer imaging, attracts funding opportunities and pinnacle talent, and makes a difference for bottom-line financials.
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Answer:
The correct answer is letter "B": A moderately favorable situation in which Sharon’s relationships with her employees are strained, but where the employees are still doing highly structured tasks.
Explanation:
Austrian organizational psychologist Fred Fiedler (<em>1922-2017</em>) proposed in his Theory of Contingency that leaders only have one leadership style and that they cannot shape it according to the different situations they might be involved in. Instead, leaders must be located in a situation that matches their style.
Since Sharon's leadership style is <em>autocratic</em>, she is likely to manage herself better in adverse situations where the subordinates still follow her instructions.
Answer:
- Financial institutions, such as investment banks, provide expertise in the acquisition of funds.
- The investment banking institution will allow the Gaga Enterprises CFO to raise more money at a lower cost per dollar raised
Explanation:
In the given scenario we want to compare help in raising capital using a financial institution versus raising it directly in the financial markets.
When raising capital using financial markets it is more expensive because the company will need to give out ownership rights in the company when they sell shares.
However when financial institutions provide the capital, there is a lower cost per dollar raised compared to sale of shares.
Also financial institutions act as financial advisors to their clients. So they will provide expertise in the acquisition of funds.
