Question

There is a wide array of cosmetics currently available in the market. Exhibitor Labs makes a line of cosmetics including eye accents and shampoos for horses. It claims to manufacturer ""the world’s finest equine cosmetics."" What kind of strategy is Exhibitor Labs most likely using?

Answer 1

Answer: positioning

Explanation: A positioning strategy is when a business decides on 1 or 2 key areas to focus on and aim to succeed in. To perfect this type of strategy a business needs to look at customer needs, the position of their competition, and strengths and weaknesses of the organisation.

Exhibitor labs is likely using positioning to secure themselves in this market. They focus on 2 key areas, which are eye accents and horse shampoo, and aim to perfect these products so that they meet their customers' expectations. They even have a slogan to emphasise even further how good they think their products are. All these factors help to position Exhibitor labs within the equine market.