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inysia [295]
3 years ago
6

There is a wide array of cosmetics currently available in the market. Exhibitor Labs makes a line of cosmetics including eye acc

ents and shampoos for horses. It claims to manufacturer ""the world’s finest equine cosmetics."" What kind of strategy is Exhibitor Labs most likely using?
Business
1 answer:
Temka [501]3 years ago
8 0

Answer: positioning

Explanation: A positioning strategy is when a business decides on 1 or 2 key areas to focus on and aim to succeed in. To perfect this type of strategy a business needs to look at customer needs, the position of their competition, and strengths and weaknesses of the organisation.

Exhibitor labs is likely using positioning to secure themselves in this market. They focus on 2 key areas, which are eye accents and horse shampoo, and aim to perfect these products so that they meet their customers' expectations. They even have a slogan to emphasise even further how good they think their products are. All these factors help to position Exhibitor labs within the equine market.

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Lillich, Inc., manufactures and sells two products: Product U6 and Product R5. Data concerning the expected production of each p
Goryan [66]

Answer:

Lillich, Inc.

c. The unit product cost of Product U6 under traditional costing is greater than its unit product cost under activity-based costing by $5.63.

Explanation:

a) Data and Calculations:

Direct labor rate = $28.00 per DLH

                                         Product U6                      Product R5      Total

Expected production            690                                  1,060

Direct materials cost/unit   $250.40                             $167.80

Direct Labor Hours/unit         8.9                                     5.9

Total direct labor hours        6,141                                 6,254        12,395

Direct labor costs               $171,948 ($28*6,141)          $175,112 ($28*6,254)

Total direct materials cost $172,776 ($250.4*690)   $177,868 ($167.8*1,060)

Total overhead                 $636,360                         $658,752                 $1,295,112

Total production cost        $981,084                         $1,011,732

Expected production            690                                  1,060

Cost per unit                      $1,421.86                         $954.46

Traditional costing:

Direct labor costs               $171,948 ($28*6,141)          $175,112 ($28*6,254)

Total direct materials cost $172,776 ($250.4*690)   $177,868 ($167.8*1,060)

Total overhead                   $641,612                          $653,418                 $1,295,112

Total production cost       $986,336                       $1,006,398

Expected production            690                                  1,060

Cost per unit                      $1,429.47                         $949.43

Allocation of overhead based on direct labor hours

= $ 1,295,086/12,395

= $104.48 per DLH

Product U6 = $641,612 ($104.48 *  6,141)

Product R5 = $653,418 ($104.48 * 6,254)  

Estimated Expected Activity

Activity Cost Pools  Activity      Overhead  Product     Product   Total

                               Measures       Costs          U6           R5    

Labor-related           DLHs         $ 201,638    7,125        7,280     14,405

Production orders   Orders            72,840   1,350         1,250      2,600

Order size                MHs          1,020,608   6,500        6,800    13,300

Total                                        $ 1,295,086

Overhead rates:

Labor-related = $201,638/14,405 = $14.00 per DLH

Production orders = $72,840/2,600 = $28.00 per order

Order size = $1,020,608/13,300 = $76.74 per machine hour

Overhead allocation:

                               Product U6                      Product R5              Total

Labor-related         $99,750 (7,125*$14)       $101,920 (7,280*$14) $201,670

Production orders    37,800 (1,350*$28)         35,000 (1,250*$28)    72,800

Order size               498,810 (6,500*$76.74) 521,832 (6,800*$76.74) 1,020,642

Total overhead   $636,360                         $658,752                 $1,295,112

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