Patek Phillippe is a prestigious brand of watch that is sold as a luxury product. It has a reputation based on quality and atten

Question

2 years ago

11

Patek Phillippe is a prestigious brand of watch that is sold as a luxury product. It has a reputation based on quality and atten

tion to detail. When the company introduces new timepieces, it can count on an existing, well-established market for its new products due to _______. a. perceptual generalization b. stimulus generalization c. selective distortion d. stimulus discrimination

Business

1 answer:

kondaur [170] · Answer 1 · 2022-10-22T10:57:24+03:00

Answer:

b. stimulus generalization

Explanation:

This reaction from the overall market population is due to stimulus generalization. Since potential customers that have been in the market have already seen the products that Patek Phillippe has already introduced and saw them as high-end luxury products, then the market automatically places any future product that Patek Phillippe releases as in the same category. They do this without doing any research or analyzing the product, instead, they solely categorize new products as luxury due to Patek Phillipe's brand.