Question

The marketing manager at Home Depot works with Hunt Advertising to coordinate all promotional messages for a product or a service. For example, to sell the new line of lighting fixtures, the marketing manager and Hunt Advertising make sure that all messages are consistent at every contact point at which Home Depot interacts with the consumer. This is an example of _______.

Answer 1

Answer:

Promotional mix

Explanation:

Since in the given situation, coordinate the promotional messages for promoting the product or a service so here the promoting tenchique would be considered that means the company promotes its product via marketing manager and the advertiser who is third party

So according to the given case, this is an example of promotional mix