Question

Which of the following benefit is NOT associated with research about customer delight and the emotions associated with it?a.Customer delight increases customer profitability - delighted customers are much more likely to spent more and be less price sensitive than satisfied customersb. None - all of the options listed are benefits of customer delight.c. Customer delight builds customer loyalty - delighted customers are much more likely to return that satisfied customersd. Customer delight generates positive word-of-mouth - delighted customers are much more likely to share their experiences than satisfied customers

Answer 1

Answer:b None of the options listed are benefits of customer delights.increases customer profitability, delighted customers are much more likely to spend more and be less price sensitive than satisfied customer.

Explanation:

Customers delights increase profitability for they are less price conscious but are motivated by delights derived from the the services.

Most of the alternatives support the facts on delighted customers, they patronize more, positive talks on product and sharing experience than satisfied customers.