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Sever21 [200]
3 years ago
11

Brand [X] has tasked you with looking at various KPIs for their recent campaign. Below are the results for the campaign. Using t

he provided KPI calculations, your own research and intuition.
Amount spent (USD) CPM Impression Clicks Click- Through Rate
Campaign Total $2783 $1.55 1,801,348 26,048 1.45%

Required:
Do you believe this campaign performed well?
Business
1 answer:
mixas84 [53]3 years ago
7 0

Answer:

Yes, the campaign performed well.

Explanation:

Recent campaign by Brand X has performed really well. The results obtained are analyzed against the Key Performance Indicators set by the company. The amount spent on the campaign is $2783 whereas the Clicks per minute is $1.55 which indicates that customers are impressed by the campaign and they are gaining attraction in the campaign details so the CPM impression is high.

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