Question

To save money, a potato chip company has decided to just keep airing its most popular ad all year and not create any new ads. What is MOST likely to be the result of this decision?
People will get tired of seeing this same ad over and over.


Consumers will like the familiarity of seeing an ad they recognize.


The potato chip company will become more popular than ever.


Other companies that invest in multiple ads will end up losing money.

Answer 1

Answer:

The correct answer is the first option: People will get tired of seeing this same ad over and over.

Explanation:

To begin with, the fact that the company will try to keep the costs stable in order to avoid increasing them will end up affecting the company at the long run due to the fact that the because of the continuos advertisement being showed the people will eventually get tired of it and that will cause a reject on the brand and with that a bad view of the way the act regarding the boring innovation that they have on showing their products. So with time, the consumers will end up buying less or at least feeling less comfortable with the brand itself due to repetition, the lack of creativity and use of good marketing.