1. Beginning
2. I'm not sure, maybe to give rhythm to the sentence.
The Tone is achieved through word choice (diction), sentence construction and word order (syntax), and by what the viewpoint character focuses on. The Tone is created or altered by the way the viewpoint character/narrator treats the story problem and other characters, and by the way, he responds to the events surrounding him.
Maslows hierarchy of needs is a description of the needs that motivate human behavior.
The wealthy and fashionable East Egg residents hide their unattractive qualities underneath light, dreamy appearances.