Santeria
a pantheistic Afro-Cuban folk religion developed from the beliefs and customs of the Yoruba people and incorporating some elements of the Catholic religion.
Subliminal messages are stimuli that lie below our threshold of conscious awareness. Because they fall below the absolute threshold level (ATL), we can't perceive a subliminal message, even if we're looking for it. That's important. ... A stimulus can influence us subconsciously without being subliminal.
acts as a persons's conscience I belive is the right answer