<span>IKEA
faced issues while expanding in the United States; one issue is that American
consumers like their furniture to be big like bigger beds and closets. IKEA had
to customize the products based on the consumer needs in the US. IKEA continue
to provide consumers with low price furniture and having good quality. </span>
Not that well. The British attempt to curb westward expansion was a failure - Americans kept on trying to expand and the British were getting tired of paying for defense costs.
