Suppose that Ray-Ban is considering a new line of sunglasses that would be sold in major department
stores. The new line would be positioned as a more distinctive brand than the typical glasses sold
through department stores, and would be priced higher than other brands in the store, but a lower price
line than the current Ray-Ban lines that are sold through more selective stores. In determining the price
for this sunglass line, Ray-Ban wants to gather information about all brands sold in department stores
<span>and about customers' perceptions of those brands.
</span><span>Given Ray-Ban's plan for positioning the new sunglass line, they should use a <span>price skimming strategy when introducing their new product.
</span></span><span>Price skimming is a pricing strategy in which a marketer sets a relatively high initial price for a product or service at first, then lowers the price over time. It is a temporal version of price discrimination/yield management.</span>
Adam Smith is known as the Father of Modern Economics and is known as the author of "The Wealth of Nations". According to the passage above, the idea of Adam Smith that made Mark think of starting a restaurant business is self-interest. The correct answer is option B. Self-interest, according to Adam Smith, is when the individual owns the resources available, labor and capital, can make voluntary decisions to control the marketplace. This is the biggest motivator in the activity in the economy.
Answer:
Results are below.
Explanation:
Giving the following information:
Purchase price= $66,000
Salvage value= $5,700
Useful life= 6
F<u>irst, we need to calculate the annual depreciation using the following formula:</u>
<u></u>
Annual depreciation= (original cost - salvage value)/estimated life (years)
Annual depreciation= (66,000 - 5,700) / 6= 10,050
<u>2017:</u>
Annual depreciation= (10,050/12)*3= $2,512.5
<u>2018:</u>
Annual depreciation= $10,050
Answer:
Explain how quickly a new product will be adopted, given the values and regular experiences of potential customers?
B. Compatibility.
Explanation:
Marketing can be defined as all the activities aimed at improving a business product to potential customers with the aim of improving the company's market share. Most companies use marketing as a tool to improve their sales. It is mostly crucial in companies that want their new product to be adopted by their potential customers. For this to happen, the following factors have to be considered;
1. Complexity
Complexity can be defined as the ability of the potential customers to understand your product. The marketing of the product should be in simple and clear language that will easily be understood by most customers. The product should also be easy to use in the customer's daily life. It has been know that the more complex a product is, the harder it will be for the customers to adopt it.
2. Compatibility
Compatibility can be defined as the rate at which the product being offered aligns well with market values and expectations. The more compatible the product is to the market the faster the product will be adopted.
2 everything is technically about technology
