Considering the measurements described above, it is believed that using "<u>innovation accounting</u>" measurements such as testing assumptions about the business, attributes the customers like, and retention rates can be collected.
This is based on the idea made by AI Ries, a renowned marketer who claimed that <u>innovation accounting</u> is a form of evaluation theory that is used to evaluate the difference made to the product and see if this difference is bringing the expected outcomes.
<u>Innovation accounting</u> is used to see beyond the conventional measures such as sales, profits, and return on investment.
Instead, it helps the business owners to examine assumptions about the business, like, sign-ups, and retention rates, etc.
Hence, in this case, it is concluded that the correct answer is "<u>innovation accounting."</u>
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Answer:
1. b. fixed costs.
2. d. fixed factory overhead.
3. c. mixed costs.
Explanation:
Costs are usually classified as fixed and variable cost. Fixed cost are cost that don not vary with the level of activities (usually expressed as units of production or sales) of an organization.
Variable cost on the other hand are cost that varies with the level of activity. A combination of these cost is called mixed cost.
Under variable costing, all cost are dependent on activity level hence are not fixed.
Answer:
B. the dependence effect.
Explanation:
In marketing, the dependence effect refers to consumer needs and wants being created by advertising and other marketing activities. Many argue that this type of practice is a violation to the consumers' autonomy and right to decide by there own what they need and want. According to Galbraith, <em>"If the individual's wants are urgent, they must be original with himself."</em>