Answer:
Locking in customers.
Explanation:
July Networks is locking in customers for the next two years by telling them to subscribe with July Networks. This will keep these customers loyal to them for two years, during which they can further implement retention strategies to keep the customers with them more than two years.
This is a good business strategy and customers are attracted to subscribe because of the cutting edge television technology that is being provided by July Networks.
Answer:
relationship era.
Explanation:
The consulting company in Waikiki uses technology to built emotional bond with its customers. This determines that the company is using concept of relationship era. Companies believing in Relationship marketing era focus on creating long term relationship with its existing and prospective customers. The business wants to create an emotional relation with its customers so that they remain loyal to the business.
Answer:
Interest rate
Explanation:
Firms require capital to invest in productive opportunities. The best firms with the most profitable opportunities can attract capital away from inefficient firms with less profitable opportunities. Investors supply firms with capital at a cost called the <u>Interest rate</u>. The interest rate that investors require is determined by several factors, including the availability of production opportunities, the time preference for current consumption, risk, and inflation.
