Question

For the backpack buyer, note the importance of each of the five main characteristics under PREFERENCES and consider each in terms of the five steps. Why are CAPACITY and WATERPROOF the most influential preferences in buyer behavior for the Outdoor Enthusiast?

Answer 1

Answer:

Outdoor enthusiasts love to spend time in nature. One of the ways they do so is by traveling, hiking, cycling, etc. Many times they need to carry equipment that's heavy and are exposed to all manner of weather elements such as fog, rain, heat, etc.

So if the bag cannot contain many items, it's usually a put-off for them. Also, any outdoor person would want their personal items to remain dry regardless of the weather.

This is the reason why for them, both Capacity and Waterproof scores as high as 83% amongst the other factors that influence their demand for a backpack.

Cheers