Question

The revenue manager at the 133-room Big Bluff Bunkhouse Hotel noticed that, based on information from the past several years, there was a trend in the first week of September: it was quite common on Monday, Tuesday, and Wednesday nights for four or five guests to cancel at the last minute or just not show up. Therefore, this year the revenue manager made a decision to accept 138 reservations to ensure filling every guest room. This business approach is referred to as _____________, fill in the blank,.

Answer 1

Answer: Selective overbooking

Explanation:

From the information given in the question, we can denote that the business approach is referred to as selective overbooking.

Selective overbooking can also be referred to as capacity management and it simply refers to ensuring that a particular company maximizes both its output and its potential activities.

This strategy is usually used by hotel businesses as they measure how much they'll make within a particular period of time.