Answer:
b. New brands require higher spending to reach a minimum level of exposure needed to affect purchase habits
Explanation:
New brands with a small market share tend to spend proportionately more for advertising and sales promotion than those with a large market share because a certain minimum level of exposure is needed to measurably affect purchase habits.
Answer:
The answer is expectancy.
Explanation:
Expectancy theory is a concept developed by Victor H. Vroom in 1964, where he postulated, that the strength an individual has in terms of his or her motivation to do an action, would appear when three components are satisfied to a certain value: expectancy, instrumentality, and valence. The question above is relevant to the expectancy component, which is detailed as the belief that an individual has regarding their efforts would result in the individual choosing to perform an action. In the case of Martha, she wasn’t sure that her efforts in trying to win the contract would lead to her 10% raise (outcome, a component of instrumentality), and thus, she decided not to try.
Answer:
c.$209,160
Explanation:
Given that the cash received from each sale will be collected over 2 months. If 30% of mechanize is to be sold for cash, then 70% will be sold on account. Further more, 80% of the credit/sale on account will be collected in the month of sale and 20% in the following month.
Hence for October, cash collection will include 20% of credit sale from September and 80% of the credit sale in the month.
Given that sales in September is $250,000
Amount expected to sold on account
= $250,000 - (30% × $250,000)
= $175,000
Amount expected to be collected from this sale in October
= 20% × $175,000
= $35,000
Amount of credit sale in October
= $311,000 - (30% × $311,000)
= $217,700
Amount of this credit sale to be collected in October
= 80% × $217,700
= $174,160
Total collected from accounts receivable in October
= $174,160 + $35,000
= $209,160
Answer:
Exchange influence tactic
It means to express one's promise or trading favours
Explanation:
Influence tactics are the strategies a leader or an organization adopts so as to get people committed to them, such strategy could be positive and negative, hard or soft.
Examples of influence tactics includes rational persuasions, exchange, personal appeals, pressure, consultation, Ingratiation, etc.
Answer:
A) the firm should hire additional workers.
Explanation:
if the marginal production of the tenth worker is 5 units or output and the price of each unit is $4, the the workers total marginal product revenue (MPR) = 5 units x $4 per unit = $20
Since the cost of hiring that tenth worker is $15 (less than MPR), then the company should hire more additional workers until the MRP = labor cost
