Companies like Walmart that assert a "more for less" strategy are using value-based pricing.
What is value-based pricing?
- Value-based pricing is a method of setting prices that is mostly based on how much a consumer thinks a product or service is worth.
- Value pricing is which means that businesses set their prices in accordance with what consumers think a product is worth.
- Value-based pricing differs from "cost-plus" pricing, which computes prices after taking manufacturing costs into account.
- Companies that provide distinctive or highly desirable products or services are better positioned to benefit from the value pricing model than those that sell primarily commoditized goods.
- The value-based pricing theory primarily applies in marketplaces where owning a product improves a customer's self-image or enables unmatched life experiences.
To learn more about Value-based pricing refer to:
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I believe the answer is C
Answer:
The correct answer is The study has a problem with the External validity
Explanation:
External validity in research terms is the validity the research has in the outside world or in the applied social reality of the field of study, it is the extent in which the results and conclusions of the study can be applied and generalized to ohter external factors, therefore in this case, when the researchers did the experiment only with motivated volunteers did not take into account that people outside may not have the same motivation, therefore the results may not be the same in the external social reality and thus having problems with the external validity.
