Informational appeals help consumers make purchase decisions by offering factual information that encourages consumers to evaluate the brand favorably on the basis of the key benefits it provides.
<h3>Informational Appeals: What are they?</h3>
- It enables you to highlight the merits of the product and the advantages customers will experience after purchasing it.
- It is a powerful strategy for convincing people that they need and can use your product.
- Con: Informational ads may be tedious.
<h3>What types of appeals are there?</h3>
- The city's mayor urged its residents to maintain their composure.
- We contributed to the school's annual appeal.
- She participated in the planning of an appeal for the homeless.
- My attorney advised that we seek an appeal because the court's ruling was incorrect.
Learn more about Informational Appeals here:
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Answer: True.
Explanation:
With the rise in the use of email to communicate during a business transaction, the hard-copy message still has a higher value than the emails: this is because hard copy messages can easily be kept for reference purposes and also they most times bear the stamp and signature of the person(s) transacting the business.
Answer:
The correct answer is behavioral segmentation.
Explanation:
Behavioral market segmentation, together with demographic segmentation, geographic segmentation and psychographic segmentation is one of the main techniques of market division. These four market segmentation techniques represent the fundamental tools to support a good marketing and communication plan in the distribution of products and services.
Do not forget that many times, even if we are able to produce or offer a very good product for the audience, if we do not know what is the appropriate message to sell it, we can hardly reach our target audience.
<span>C) Cash, debit $11,000; Katelyn's Capital, credit $11,000
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Answer:
(A). People may expect earnings to fall in the future, perhaps because the firm will be faced with increased competition.
Explanation:
Price Earnings ratio of a company represents market price per share of a company's stock in relation to it's earnings per share.
Price Earnings ratio(PER) is given by the following formula:
PER = 
A lower P/E Ratio indicates that a company's market price of a share is lower relative to it's earnings. This means the company's stock is undervalued.
It can also mean that the company's earnings have increased which in turn has increased it's earnings per share.
Investors in general expect lower earnings in future for the stock of a company with low P/E Ratio.
