Question

In the purchasing decision process, the ________ are those who have the power to prevent sellers or information from reaching members of the buying center.

Answer 1

Answer: The gate keeper

Explanation: The gate keeper in purchase decision making, is the individual who works directly for the decision maker. The gate keeper gives key advice to the decision maker when making purchase, to either make a deal or not.

The gatekeeper has the ability of stopping information about a product from getting to the key decision maker in purchase.