The author who quotes the video game researcher is using statistical argument.
<h3>What is statistical argument?</h3>
Statistical argument is an argument based on facts and figures from a research. This kind of argument requires the researcher to get values in order to make judgement.
Children who earn poor grades in school do well in playing video games. This is because, the researcher has found out how low they perform in class in terms of their test score and has used this as a measure to determine how poor they play video games.
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The statement about global advertising that is most correct is:
C) Global advertising involves developing a single promotional strategy that can be implemented worldwide.
<h3>What is Global Advertising?</h3>
Global advertising is a way of raising awareness for a product in many parts of the world.
In this case, the promotional strategy could be online advertising, direct selling, or even public relations. The aim is for the news to reach the world with any of the strategies.
Complete Question:
Which of the following statements about global advertising is most correct?
A)Firms should avoid advertising in foreign markets and rely instead on otherelements of their promotion mix, such as personal selling and public relations.
B)Television is the best advertising medium for U.S. firms trying to promote theirproducts in foreign countries.
C)Global advertising involves developing a single promotional strategy that canbe implemented worldwide.
D)Given the lower incomes of consumers in many foreign countries, the bestway to promote American goods is utilizing a low price strategy.
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Answer:
a. expected retaliation from competitors.b. the cost of substitute products.c. variable costs of production.d. customers' high switching costs.