Question

1. Which of these would be a better brand statement for Cedric? Defend your choice in 3-5 sentences using what you learned about branding in the lesson. (25 points)
Option 1: "I never give up despite what life brings. When people think of me, they think of courage, baseball, and dedication to family. I stand out because of my service to others."


Option 2: "I never give up despite what life brings. When people think of me, they think of courage, baseball, and wacky grandmas. I stand out because I am the one and only Juicebox."

Answer 1

Answer: Option 1: "I never give up despite what life brings. When people think of me, they think of courage, baseball, and dedication to family. I stand out because of my service to others."

Explanation:

The option that is a better brand statement for Cedric would be Option 1: "I never give up despite what life brings. When people think of me, they think of courage, baseball, and dedication to family. I stand out because of my service to others."

Option 2 is inappropriate to a brand statement because of the "wacky grandmas and standing out because I am the one and only Juicebox". This is it a good statement to make when one is writing a brand statement.

A brand statement should give others a positive feeling towards one and one should portray his or her good behavior in the statement and should avoid using unprofessional or informal languages.