Answer:
Results are below.
Explanation:
To determine whether the project should be accepted or not, we need to calculate the net present value. <u>If the NPV is positive, the project should be accepted.</u>
<u>To calculate the NPV, we will use the following formula:</u>
NPV= -Io + ∑[Cf/(1+i)^n]
Cf1= 9,800/1.0975= 8,929.38
Cf2= 16,400/1.0975^2= 13,615.54
Cf3= 21,700/1.0975^3= 16,415.20
Total= $38,960.12
NPV= -38,700 + 38,960.12
NPV= 260.12
<u>The project is profitable. </u>
Answer:
Explanation:
Low involvement. The major reason for the advertisement is not so that there will be high involvement buyer, with information about the product (beer) to be produced deeply to form strong attitudes, but the advertisement is basically for entertainment and also so that good feeling can be associated about the advert and product (beer). In fact the major disadvantage about the use of humour in advert is that people can remember the advert and forget the brand or product been advertised.
