A marketing research manager analyzes the data collected through loyalty cards at a popular local coffee shop. She investigates
the relationship between repeated visits and the age of the customer. Interpret the analysis results, if her findings show that the correlation coefficient between these two variables is 0.64. What does it mean from a marketing perspective
Correlation is a term which simply measures the strength of the linear relationship that exist between two variables that are quantitative.
In the scenario in the question, since the correlation coefficient between the variables is +0.64, it means that there is a positive correlation between the two variables which means there's a positive relationship between the repeated visits to the coffee shop and the customer's age but they're weakly positively correlated .
