Demographic factors are the most one of the mose used bases for separating or segmenting consumer group. One reason demographic variables are the most popular bases for segmenting customer groups is because are easier to measure than other variables.
Demographics variables often helps consumer needs, wants, and usage rates often to differ. These factors easier to measure than other type of variables.
The segmentation of variable divides the market into smaller means with the use of demographic factors. these factors used are age, gender, and income.
Conclusively, customer segmentation method used is very easy to get through census data, analytics software, consumer forecast etc.
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Answer:
c. Payback is the amount of time to recover the initial investment. No discounting occurs and all cash flows after the payback period are not accounted for. The rule is intuitive and used by small business owners
Explanation:
Net present value is the present value of after tax cash flows from an investment less the amount invested. The NPV does account for all cash flows as well as time value of money.
Internal rate of return is the discount rate that equates the after tax cash flows from an investment to the amount invested
. The IRR does account for all cash flows.
The discounted payback period discounts cash flows
Connie can best be described as Solo Operator type of entrepreneur.
Explanation:
Connie is a single mother who works from home on her small business which is her primary source of income but is ridden by the work of house and work which makes her unable to expand her business as she cannot invest enough time in it.
This is happening because she is a sole operator as in she has to take all the decisions and do all the work by herself with no additional help from anyone else whatsoever in the family or the work front either.
Answer:
A business owner pays for rent and equipment at their office ⇒ FIXED COSTs since the amount of rent paid should be the same year after year
An airline considers the costs of serving food and beverages to its passengers ⇒ VARIABLE COSTS since the cost of serving food will increase as the number of passengers increase, or will decrease if the number of passengers decrease
A company considers the costs it pays to its employees ⇒ VARIABLE COSTS since the number of employee can vary and the number of hours worked can also vary
A clothing manufacturer buys new machines for its factory ⇒ FIXED COSTS since the machines are depreciated at a predetermined rate that doesn't depend on the factory's output
Answer:
c. 10%
Explanation:
The Yield to Maturity(YTM) of the Bond is the cost of the debt. So, we need to find the YTM first.
Here i will use a Financial Calculator to enter and compute the YTM as follows :
N = 20× 2 = 40
PMT = ($1,000 × 8%) ÷ 2 = $40
PV = $828
P/YR = 2
FV = 1,000
I or YTM = ?
Thus the cost of the Bond is 10%
