Your personality is really orthodox and i cannot figure out why.
Well one is for him to fall into the pit
A loaded word is a word that not only informs but also caries some emotion with it, such as condemning, exciting, praising.
In the statement above the loaded word is "crushing" - it makes a qualitative statement about the defeat: it was a very definite defeat.
It is piled high because of sticky (more viscous) lava
The first one, when designing an ad logo it is important to keep it simple and clear in design