Question

ABC Lawn Care service continuously makes an effort to set up multiple points of interaction with its customers. ABC wants to provide lawn care every week to keep its customers' yards looking manicured and ultimately to develop a relationship with its customers. Which of the following does not describe relationship selling?
a. Its end result is loyal customers.
b. It emphasizes making a one-time sale.
c. It focuses on building mutual trust between the buyer and seller.
d. Its strategy is often less expensive than continuously marketing products.

Answer 1

Answer:

b. It emphasizes making a one-time sale

Explanation:

Relationship selling is a when a seller focuses on building connections with customers when selling a product. This is a longer term strategy to make repeat buyers of the customer.

The focus is not on price rather it is on interaction with customers.

One time sales therefore is not consistent with relationship selling.

In the given scenarionABC wants to provide lawn care every week to keep its customers' yards looking manicured and ultimately to develop a relationship with its customers.

This is an example of relationship selling.