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Gala2k [10]
3 years ago
11

Explain what test marketing is and its purpose?​

Business
1 answer:
prisoha [69]3 years ago
3 0

Test marketing is a marketing method that aims to explore consumer response to a product or marketing campaign by making it available on a limited basis before a wider release. Consumers exposed to the product or campaign may or may not be aware that they are part of a test group.

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