Question

To conduct an experiment, a movie theater increased movie ticket prices from $9 to $10 and measured the change in ticket sales. The theater then gathered data over the following month to determine whether the price increase was profitable. Assume total costs to the theater are the same, whether the price of a ticket is $9 or $10.
In order for the ticket price to have been profitable over the month, the elasticity of demand for movie tickets must be______.
Demand curves become_____elastic in the long run. This means that the ticket price increase will likely be____profitable in the long run.

Answer 1

Answer:

RELATIVELY INELASTIC

more elastic

less

Explanation:

Price elasticity of demand measures the responsiveness of quantity demanded to changes in price of the good.

Price elasticity of demand = percentage change in quantity demanded / percentage change in price  

If the absolute value of price elasticity is greater than one, it means demand is elastic. Elastic demand means that quantity demanded is sensitive to price changes.  

Demand is inelastic if a small change in price has little or no effect on quantity demanded. The absolute value of elasticity would be less than one

Demand is unit elastic if a small change in price has an equal and proportionate effect on quantity demanded

If demand is relatively inelastic and price increases, there would be little or no change in the quantity demanded and as a result, total revenue would increase

If demand were elastic and prices were increased, quantity demanded would fall more than the increase in price. As a result, total revenue would fall

In the long run, people have more time to search for suitable alternatives. Thus, demand tends to be more elastic in the long run

If the long run, price is increased, the total quantity demanded would fall and revenue would fall