Question

The management team at mercury, a department store, has received feedback from the customer service department that the store s exchange policy creates a lot of stress for customers. the customers need to visit several counters before their product is finally exchanged with another. all attempts to interact with customers to study the problem have failed because consumers chose to become hostile, rather than giving any constructive feedback. the team is now planning to conduct market research by monitoring people s behavior as they wait in line for products to be exchanged. what type of research is the store conducting?

Answer 1

The store would be conducting primary research because this is original research and data collection. You are going to be the person who obtains this raw data directly and it will be collected specifically for your current research need.

Answer 2

Group of answer choices:

A) Focus group research

B) Surveys

C) Observational research

D) Experimental research

Answer:

The correct answer is letter "C": Observational research.

Explanation:

Observational research is conducted when there is a need to analyze the behavior of the target population in the same field where actions take place. The target audience is recorded so that they can be studied in depth. This type of research is less hypothetical as it captures what the target population actually does in a regular real-life situation.