The answer is D.
In both speaking and writing, you are trying to convey a message. Even if you are just telling a story, or writing a fictional novel, you then want to take your audience to this made up place. You need details, but more importantly, you need words that are best suited to your audience. You have to be precise. If it's a younger audience, you wouldn't use complicated words, but if you're talking/writing about the subject of your phd, you're going to use a more technical language.
The answer is C) Skin is to body wash.
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The answer is
<u><em>A) The architect designed the plans for our school's new gymnasium</em></u>
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The correct answer is setting.
Explanation
The moral background against which a story takes place is part of the setting. It tells you where and when the story takes place and helps to provide a mood and backdrop for a story.
Moreover, it can include information about a historical period, place (geography), time (hour, year, month), culture, etc.