Answer:
D) Product Positioning
Explanation:
Product positioning is the process used by marketers to communicate about their products to targeted customers. They focus primarily on the needs of the customers, availability of the channels for communication and attributes of the products. It enables the target customers to receive all the messages and update regarding the business and ask them to take the necessary steps accordingly.
1.Computer software
2.Operate fax machines
3.Answer routine letters and email
Borrowed money obtained through loans of various types is
called debt capital. capital is a loan made to a company that is normally
repaid at some future date. Debt capital is the loan that a business raises by
taking out a loan.
The correct answer to this open question is the following.
Although there is no further information about the case of study, we can say that the question possible refers to the case where the name of the company is just "The Client." The name of the document is "Leading Innovation Change - The Kotter Way."
This case refers to the challenges faced by an organization when it is time to innovate. Many members want to innovate but the culture of the company or the lack of proper leadership from managers often hinders the innovation efforts of the company.
So some of the elements of Kotter's Eight Stages of Leading Change that were included in the case were the following.
Create Urgency. The creation of new products of the company was limited and was not enough to compete in the future. A sense of urgency was needed to implement innovation.
Form a Powerful coalition. The company had to be very selective about the kinds of products that could help it to successfully compete in the future. The company had to use the best it had to establish priorities.
Create a vision for change. It was critical for the company to establish a new vision to get the results it needed. A renovation of the processes to face new necessities was imperative. Change has to be part of every member's mind.
Communicate the vision. This new vision had to be shared through the entire company. The members had to understand the importance of the innovative practices and each and every one of them had to be part of this new mentality.
Answer:
Key ideas:
- A single entity controls the flow of the product.
- Possesses the power to limit prices.
- Will have some influence in politics.
- Difficult for new companies to enter the market.
Explanation:
Monopoly refers to the state when there is only one company controlling the flow of products, therefore controlling the prices of it. There are a lot of examples of monopoly in the contemporary era such as AB Inbev, but it doesn't mean that it is totally a modern concept. Monopoly existed even in history take for example the case of Carnegie steel mills or the issue of railroads.
When one company possess such power that it can control the price, it can badly damages the interest of other investors and consumers. But the reason they create a monopoly is that they have heavy influence in politics. That is how they turn up the decisions to their own benefits. And monopolies always try to create hurdles for new investors to get in the market. Because they are charging whatever they want due to no competition, as soon as new competition arrive it will challenge the monopoly which it can't take.
