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3 years ago

Why do you think the 4 components of media measurement are important?

Business

1 answer:

Blizzard [7]3 years ago

3 0

Answer:

audience, impression, frequency, and cost per thousand (CPM) 3.

Reach””The number or percent of different homes or persons exposed at least once to an advertising schedule in one or more media vehicles over a given period of time.

Frequency””The average number of times that the household or person is exposed to a media vehicle, schedule or campaign over a given time period.

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Customers have become increasingly anxious about breaches of privacy, and it is essential for marketing researchers to _________

myrzilka [38]

Answer:

All of these.

Explanation:

Marketing can be defined as the process of developing promotional techniques and sales strategies by a firm, so as to enhance the availability of goods and services to meet the needs of the end users or consumers through advertising and market research.

Market research can be defined as a strategic technique which typically involves the process of identifying, acquiring and analyzing informations about a business. It involves the use of product test, surveys, questionnaire, focus groups, interviews, etc.

Over the years, customers have become increasingly anxious about breaches of privacy and compromise of their data by business firms. Thus, it is essential for marketing researchers to;

I. Conceal or hide consumers' addresses (both work and home) and phone numbers when they share information on any platform.

II. They should only share customer information with the sales department for follow-up.

III. Respect and protect the privacy of all of their customers without question or recourse.

IV They should always refer to the company's code of ethics so as to determine what information are permitted to be released for public consumptions.

6 0

3 years ago

A manufacturing department completed and transferred to finished goods a total of 50,000 units. They also had 2,500 units in end

Alinara [238K]

Answer:

The cost of units completed this period is $ 350,000

Explanation:

Units Out of the Process Were:

Finished Goods = 50,000

Ending Work In Progress = 2500

1.) Finished Goods Equivalent Units

Materials : Finished Goods are 100% complete in terms of materials hence 50000 equivalent units

Conversion : Finished Goods are 100% complete in terms of conversion costs hence 50000 equivalent units

2.) Cost of units completed Units

Materials : 50000 × 5.75 =287500

Conversion : 50000×1.25 =62500

Total = 287500 + 62500 = $ 350,000

*Note Ending Inventory is not relevant for this question

3 0

3 years ago

Wilson Corporation produces a large number of fishing products. The costs per unit of a particular fishing reel are as follows.

vlada-n [284]

Answer:

The decision is incorrect. It is cheaper to make in house.

Explanation:

Giving the following information:

Make in house:

Direct materials and direct labor 10

Variable factory overhead 6

Fixed factory overhead 4

The company recently decided to buy 10,000 fishing reels from another manufacturer for $18

We need to calculate the unitary variable cost of production. Fixed costs are unavoidable, therefore they shouldn't be taken into account.

Variable cost= direct material + direct labor + variable overhead

Variable cost= 10 + 6= $16

The decision is incorrect. It is cheaper to make in house.

3 0

3 years ago

If Tex's Manufacturing Company purchases the component externally, $20,000 of the fixed costs can be avoided. At what external p

Delvig [45]

Answer:

$210,000

Explanation:

The computation of the external price is shown below

Making cost = buying cost

$120,000 + $25,000 + $45,000 + $30,000) = external price + Unavoidable fixed cost (30,000-20,000)

$220,000 = External price + $10,000

So,

External price = 210,000

Hence, the same is to be considered

Therefore the external price is $210,000

5 0

3 years ago

Thalassines Kataskeves, S.A., of Greece makes marine equipment. The company has been experiencing losses on its bilge pump produ

pentagon [3]

Answer: $150,000 financial disadvantage.

Explanation:

Discontinuing the bilge pump product line will eliminate its variable costs but however we are told that some fixed costs will remain.

So then to find out the financial advantage (disadvantage), the fixed costs that will be removed/ saved need to be removed as well to see what will be left if the line is discontinued.

The Contribution Margin is Sales less variable costs so it already removes the Variable cost savings.

Discontinuing would have no effect on the company’s total general factory overhead or total Purchasing Department expenses so the fixed cost savings will be from Advertising, Salary of Product line manager and insurance of inventories.

Fixed cost savings = 270,000 + 32,000 + 8,000

= $310,000

The Contribution Margin the company is losing is ($460,000) by discontinuing.

Less the fixed costs saved,

= (460,000) + 310,000

= ($150,000)

Costs of ($150,000) remain after the fixed costs saved have been accounted for.

The company is therefore at a financial (disadvantage) of $150,000 for discontinuing the bilge pump product.

7 0

3 years ago