Marketing research is the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing the company.
Market research is the system of figuring out the viability of a new product or service thru studies performed directly with capability customers. marketplace studies allows a enterprise to find out the target market and get evaluations and other comments from clients approximately their hobby in the product or service.
4 not unusual styles of market research techniques consist of surveys, interviews, recognition of businesses, and purchaser observation.
Interviews are a common form of primary marketplace studies that may be both in-intensity or as easy as asking a question. An instance of an interview in market research is while a enterprise calls a cutting-edge purchaser to invite how they may be enjoying a product they lately purchased.
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Answer:
Effect on income= $9,600 increase
Explanation:
Giving the following formula:
Unitary contribution margin= $90
The marketing manager believes that a $7,500 increase in the monthly advertising budget would result in a 190 unit increase in monthly sales.
<u>To calculate the effect on income, we need to use the following formula:</u>
Effect on income= increase in total contribution margin - increase in fixed costs
Effect on income= 190*90 - 7,500
Effect on income= 17,100 - 7,500
Effect on income= $9,600 increase
Answer:
For comprehension purpose, I would attach options to the question:
All of the following are required resources for differentiation except:
A. Strong marketing capability B. Corporate reputation for quality. C. Product engineering. D. Intense supervision of labor.
The correct answer is Option D (Intense supervision of labor)
Explanation:
The differentiation asked in the question above is product differentiation.
Product differentiation, in Economics, talks about the efficient way a producer or seller of a product makes it unique in the market thereby creating an edge between the product and other similar ones or other products.
So, strong marketing capability exposes the strength and uniqueness of the product to prospective buyers which in turn brings sales.
Corporate reputation and product engineering are a strong boost in sales, as reputable companies and the physical appearance of a product tend to get easy acceptance in the market. While Intense supervision of labor may increase the efficiency of production but it is not to be considered as a resource for differentiation.
Generally Accepted Accounting Principles is the body of rules and procedures that guide the measurement and communication of financial accounting information.
Given that there is a body of rules and procedures that guide the measurement and communication of financial accounting information.
We are required to give the name of the body that guide the measurement and communication of financial accounting information.
The body that guide the measurement and communication of financial accounting information is Generally Accepted Accounting Principles.
Generally accepted accounting principles (GAAP) basically refer to a common set of accounting rules, standards, and procedures issued by the Financial Accounting Standards Board . Public companies in the U.S. have to follow GAAP when their accountants compile their financial statements.
Hence Generally Accepted Accounting Principles is the body of rules and procedures that guide the measurement and communication of financial accounting information.
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