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vichka [17]
3 years ago
6

PLZ HELP. Classify the customer buying motive as rational or emotional.

Business
1 answer:
Lina20 [59]3 years ago
6 0

Answer:

rational

Explanation:

Trade can be defined as a process which typically involves the buying and selling of goods and services between a producer and the customers (consumers) at a specific period of time.

Buying motive refers to the considerations, urge, emotions or influences that creates the impulse in consumers (customers) to buy a particular good, so as to satisfy their desire or needs.

This ultimately implies that, behind every purchase made by a consumer, there's a consideration, urge or feeling to satisfy that desire or needs l, this is generally referred to as buying motive.

In Economics, buying motives are classified into five (5) main categories and these include;

I. Acquired and Inherent buying motives.

II. Conscious and Dormant buying motives.

III. Physical, Psychological and Sociological buying motives.

IV. Primary and Selective buying motives.

V. Rational and Emotional buying motives.

A rational buying motive is typically based on the consumer's logical and economical consideration of a product in terms of price, durability, need, quality, etc. Thus, it involves a careful consideration of a product rather than feelings as in emotional buying motive.

In this scenario, Mark buys a particular brand of frozen food because it is economical for him. Thus, the buying motive would be classified as rational.

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Smart Stream Inc. uses the total cost method of applying the cost-plus approach to product pricing. The costs of producing and s
gogolik [260]

Answer:

Smart Stream Inc.

a) Total costs:

Variable costs:

Direct materials = $1,500,000 ($150 x 10,000)

Direct labor = $250,000 ($25 x 10,000)

Factory overhead = $400,000 ($40 x 10,000)

Selling and Administrative = $250,000( $25 x 10,000)

Total variable costs = $2,400,000 ($240 x 10,000)

Fixed Costs:

Factory overhead = $350,000

Selling and admin = $140,000

Total fixed costs = $490,000

I) Total costs = variable plus fixed costs = $2,890,000 ($2,400,000 + 490,000)

II) Total cost per unit = $289 ($2,890,000/10,000)

Explanation:

The total cost method includes all the costs in arriving at the unit cost before adding the desired profit to arrive at the selling price of a product.

Total costs include the cost of goods sold and the expenses incurred in running the business for the period.

It is unlike the product cost-plus and variable cost-plus approaches to product pricing.  For the product cost-plus approach, only the costs of production is taken into consideration for arriving at the selling price.  In that case, the costs of direct materials and labor, and factory overheads would be considered, while variable and fixed selling and administrative costs are excluded.   The unit cost would have been $250.

The variable cost-plus approach considers only the variable elements of costs to arrive at the selling price.  These include the direct materials and labor costs, and variable element of the factory overhead and selling and administrative expenses.  The unit cost would have been $240 as stated in the question.

These different cost-plus pricing approaches are more suitable for some industries than others.  No matter the choice made, it must be noted that they result in different selling prices and can affect the competitiveness of a company.

4 0
3 years ago
In a perfectly competitive​ market, all of the following statements are true​ except: A. Marginal revenue is the same as price.
Rashid [163]

Answer: Marginal revenue is equal to price times quantity

Explanation:

A perfectly competitive market is a market where there's a large number of both the producers and the consumers have full and symmetric information.

In a perfectly competitive​ market, the marginal revenue is the same as price and the marginal revenue curve is the same as the demand curve facing sellers.

It should be noted that the statement that the marginal revenue is equal to price times quantity is incorrect. The total revenue is equal to price times quantity.

6 0
3 years ago
You are a single person with no dependents, earning a salary of $47,810. You have no adjustments to your income. Use the informa
vitfil [10]
The taxable income for that person is $47,810 and the tax liability can be found by multiplying the taxable income by the tax rate. The person does not have any adjustment to his/her salary, therefore all of his salary amounts becomes the taxable income. The tax liability can be found by multiplying the $47,810 with a specific tax rate.
4 0
4 years ago
The PE ratio: Assuming Net Income for the year is $250,000, what is the net cash flows from operating activities given the follo
solmaris [256]

Answer:

Net operating cash flow = $189,250

Explanation:

Particulars                                    Amount$

Net income                                    250,000

Add:depreciation expense           9,500

Add:loss on sale of asset              1,250

Add:increase in salary payable    19,500

Less:increase in prepaid rent       (27,500)

Add:increase in AP                        29,500

Less:increase in inventory            <u>(93,000)</u>

Net operating cash flow              <u>$189,250</u>

4 0
3 years ago
The balance sheet of Sub America reports total assets of $400,000 and $450,000 at the beginning and end of the year, respectivel
Rudiy27

Answer:

$42,500

Explanation:

Given that,

Beginning total assets = $400,000

Ending total assets = $450,000

Average total assets = (Beginning total assets + Ending total assets) ÷ 2

                                   = ($400,000 + $450,000) ÷ 2

                                   = $425,000

Return on assets = 10%

Net Income ÷ Average total assets = 0.1

Net Income ÷ $425,000 = 0.1

Net Income = 0.1 × $425,000

                   = $42,500

Therefore, the Sub America's net income for the year is $42,500.

6 0
3 years ago
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