Question

Matt wants to buy his first car, but he does not know much about cars. his friends sandy and sam are automobile enthusiasts and own several cars. he approaches them for advice about the best car for his needs that would come within his budget. in this scenario, matt's buying decision is likely to be influenced by a(n) _____. internal stimulus marketing-controlled information source primary membership group opinion leader

Answer 1

In this scenario, the buying decision of Matt is likely to be influenced by an opinion leader. Sandy is considered as an opinion leader because he is a car enthusiast and owns several cars which mean he has a wide knowledge about cars. Matt will be confident that Sandy will be able to give a reasonable opinion about the cars.