Answer:
A. Differentiation strategies
Explanation:
- Different strategies seek to create greater value for their customers by creating goods and services that offer unique features that make them competitors. This is done by trying to keep the same or similar (perhaps slightly more expensive) price level as the competition.
- In this case Beach Grub offers a variety of services, keeping its prices higher than competing but not more than luxury restaurants.
Answer:
Explanation:
MTV and cable channels can have higher operating profits largely because they have lower costs and can reach very specific demographic groups quite easily. MTV and Nickleodeon are typically not paying high and uncertain prices for their shows. They air mainly reruns of proven shows or relatively low-cost reality shows. This means that they have more cost certainty.
In addition, they have very clear target audiences where the networks do not. MTV is clearly aimed at teens and young adults while Nickleodeon is a kids' channel. Advertisers are attracted to channels with such clear demographics.
As far as Porter's five forces go, the most likely reason for the higher cable profits would have to do with brand equity and the lower propensity among buyers to substitute.
These would mean that cable channels have a lower threat of new competition and a lower threat of substitute products. It is true that it is easy for a new cable channel to be created, but it is much harder for such a channel to get the name recognition and brand equity that MTV and Nickleodeon have.
The new and innovative ways for CPG companies to gather consumer data is through digital consulting, that is, surveys, monitoring of advertising, clicks and company engagement in the digital environment.
A CPG company is one that manufactures products that are regularly consumed, such as food, medicine, hygiene products, so its main objective is to maximize sales and reach the greatest number of consumers.
To achieve this goal, the company must develop a marketing strategy focused on the profile of its potential audience, their desires and needs.
Digital channels are a means of delivering focused advertising that allows the collection of relevant data to profile the consumer according to:
- Demographic data
- Geographic data
- Consumer interest
- Product research
Therefore, digital consulting is a strategy for monitoring and developing a marketing strategy focused on consumer data that will help a company to generate value, competitiveness and market positioning.
Learn more here:
brainly.com/question/8367090
Answer:
17.10%
Explanation:
The computation of the cost of equity is shown below:
In this question, we apply the Capital Asset Pricing Model (CAPM) formula which is shown below
Expected rate of return = Risk-free rate of return + Beta × (Market rate of return - Risk-free rate of return)
= 6.10% + 1.25 × 8.8%
= 6.10% + 11%
= 17.10%
The (Market rate of return - Risk-free rate of return) is also known as market risk premium and the same is applied.
All other information which is given is not relevant. Hence, ignored it
Answer:
Halifax Manufacturing allows its customers to return merchandise for any reason up to 90 days after delivery and receive a credit to their accounts. All of Halifax's sales are for credit (no cash is collected at the time of sale). The company began 2021 with a refund liability of $330,000. During 2021, Halifax sold merchandise on account for $11,800,000. Halifax's merchandise costs is 70% of merchandise selling price. Also during the year, customers returned $345,000 in sales for credit, with $191,000 of those being returns of merchandise sold prior to 2021, and the rest being merchandise sold during 2021. Sales returns, estimated to be 3% of sales, are recorded as an adjusting entry at the end of the year.
Explanation:
Halifax Manufacturing allows its customers to return merchandise for any reason up to 90 days after delivery and receive a credit to their accounts. All of Halifax's sales are for credit (no cash is collected at the time of sale). The company began 2021 with a refund liability of $330,000. During 2021, Halifax sold merchandise on account for $11,800,000. Halifax's merchandise costs is 70% of merchandise selling price. Also during the year, customers returned $345,000 in sales for credit, with $191,000 of those being returns of merchandise sold prior to 2021, and the rest being merchandise sold during 2021. Sales returns, estimated to be 3% of sales, are recorded as an adjusting entry at the end of the year.
