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AfilCa [17]
4 years ago
15

Reach is related to a medium's ratings, generally referred to in the industry as:

Business
1 answer:
My name is Ann [436]4 years ago
8 0
The answer to this question is <span>gross ratings points (GRP).
</span><span>gross ratings points (GRP) is one of the most often used standard  in measuring the impact that we made with our advertising campaign.
To calculate this, we just need to compare the percentage of our target market with the amount of exposure that we get.</span>
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