Whether you're painting a whole house or just a small room, time is important and that's where Super Kote Paint enters the pictu
re. What a time-saver this high quality, wall-covering paint is! Don't waste your time with expensive undercoats-Super Kote has a built-in undercoat. One
application covers even the darkest colors. If you've been putting off an important paint job, procrastinate no longer-Super Kote will give you
super coverage. Available in
quarts and gallons at good paint and hardware stores from the Iris Paint Company.
How does this ad try to convince the reader?
1. offers a guarantee if not satisfied
2. restates the claim
3. gives testimony from customers.
4. cites an independent research study
The writer of this ad explains what super kote is and how it is effective over other paint types. It does not offer a guarantee and there is no obvious testimonies. No claim was restated.
A key difference between contemporary and medieval notions of justice is contemporary texts often stress harsh physical punishments for guilty parties.
