Question

You have been tasked to conduct Market Research for an acquisition focusing on Wireless Devices (cell phones, PDAs, etc.) The results of your research will be presented to both management and the IPT that will work on this requirement and will be relied upon throughout the life of the resulting contract. This acquisition will incorporate requirements for several different federal agencies with an annual estimated value of $2 million.
Required:
What is true regarding how you should execute the market research for this acquisition?

Answer 1

Answer:

Conduct a one-time thorough market analysis on all wireless devices so that IPT and management have a complete understanding of the intricacies related to the wireless market.

Explanation:

A market research of this nature and gravity requires a careful and in depth market analysis of the product in question. It needs to be thorough and the usually adopted 7 - step market analysis protocaloncouls be taken which involves research purpose identification and planning, well ouined objective of the research. Then we can start the design plan to be adopted, sample selection which fits tbe aim and objective of the research on kyher to produce good outputs, data collection follows and finally analysis of gathered data, refinement and the conclusion is drawn and the compilation of report for presentation to management and IPT.