To help build interest into the climax of the story, giving the story its thrill.
Fixed verse forms<span> are a kind of template or formula that poetry can be composed in. The opposite of Fixed </span>verse<span> is Free </span>verse<span> poetry, which by design has little or no pre-established guidelines.
Hope this helps. :)
</span>
The action or activity of gathering information about consumers' needs and preferences