The stage of Lewin's theory that relates to this case would be stage one (Unfreezing). This stage is the process where people find methods to let go of their old pattern of behavior. Therefore, the company would re-evaluate their customer service and try to decrease the issues that are affecting their customer choice.
The correct answer is B) Compute gross margin per sales point.
Caroline is conducting a share point analysis for Bloomingdale's. First, she estimates total industry sales by compiling a list of all department stores and their sales for the previous year. Next, she estimates Bloomingdale's market share within the industry. To find the value of one share point, Caroline must <em>compute the gross margin per sales point.</em>
Gross margin is part of the income statement that firms or industries need to elaborate every year. This metric indicates a detailed description of a company's revenues, expenses, and profit. When preparing a budget, gross margin defines the limits a company must take into account. That is why Caroline must pay close attention to the calculation and computing.
Pricing objectives frequently reflect corporate goals, while pricing constraints often relate to conditions existing in the marketplace.
Pricing objective or goals give direction to the whole pricing process. While deciding on the pricing objectives you must consider the following:
*The overall marketing, financial, and strategic objective of the company.
*the resources you have available
*consumer price elasticity and price points
*and, the objectives of your product or brand.
Pricing constraints are the factors that limit the latitude of prices that a enterprises sets.
Pricing objectives involves specifying the role of price in enterprise marketing and strategic plans whereas pricing constraints are the factors that limit the range of prices a firm may set.
Learn more about pricing constraints here.
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