Question

15. Top Toys is planning a new radio and TV advertising campaign. A radio commercial costs $300 and a TV ad costs $2000. A total budget of $20,000 is allocated to the campaign. However, to ensure that each medium will have at least one radio commercial and one TV ad, the most that can be allocated to either medium cannot exceed 80% of the total budget. It is estimated that the first radio commercial will reach 5000 people, with each additional commercial reaching only 2000 new ones. For TV, the first ad will reach 4500 people and each additional ad an additional 3000. How should the budgeted amount be allocated between radio and TV?

Answer 1

Answer:

Top Toys is planning a new Radio and TV ad campaign. A Radio commercial costs Rs 30000 while a TV ad costs Rs. 200000 The total budget for the campaign is Rs 20,00,000. The most that can be allotted to any medium is restricted to 80% of the total budget. It is estimated that the first Radio commercial will reach 5000 people, each additional Radio commercial will reach only 2000 new people. For TV the respective figures are4500 and 3000. Formulate an LPP to solve this media selection problem.